OEM &
Private Label
Your own tool line with reliable European quality
With SADU Private Label, you can build a complete, professional tool line under your own brand — fully produced, tested and packaged in accordance with European quality standards. From abrasives and diamond tools to saw blades and sanding materials: we take care of production, stock, packaging and logistics, so you can grow faster with maximum margins.
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Why choose Private Label at SADU?
Higher margins, stronger brand position, full control
More and more wholesalers and retailers are opting for private label because it delivers higher margins, differentiation and customer loyalty. With SADU, you benefit from a complete range, stable quality and short lead times — without the risks of manufacturing in distant countries.
Why choose SADU?
- Your branding on professional quality products
- Lower costs than A-brands, higher margins
- European quality control & technical documentation
- 98% direct stock available after setup
- Complete peace of mind: production, packaging & logistics

Your brand, our quality
The challenges of OEM customers
SADU eliminates this complexity with controlled production, clear documentation,
and a predictable supply chain—so you can focus on building your own brand without any worries.
Unpredictable quality from
international manufacturers
SADU carries out strict quality controls in Belgium and works with regular, audited production partners.
Long delivery times and uncertain supply chain
6 months lead time, followed by inventory management at SADU for fast, stable restocking.
Unclear regulations & missing documentation
All products are supplied with correct European labels, technical data sheets, and safety documents.
Complexity in packaging
& brand consistency
Full branding, color codes, retail packaging, and custom label design available.
Too low margins on A-brands
Private label ensures strong margin improvement and distinctive product lines.
Varying product performance across different batches
SADU delivers consistent batch quality thanks to fixed manufacturing partners and strict quality control.
High MOQs for other manufacturers
Flexible quantities and scalable order quantities at SADU.
Difficult communication due to language and time differences
One dedicated contact person in Belgium, fast communication, and clear agreements.
Unprofessional or inconsistent packaging designs
SADU creates retail-ready packaging with uniform branding and color coding.
Our OEM & Private Label service
Complete end-to-end support for your brand
We help you choose the right product groups, diameters, grains, and packaging. Perfect for new brands or expanding existing lines.
How SADU helps you
- Product selection & range advice
- Private label design & branding
- Production & quality control
- Inventory management & logistics

What you can private label at SADU**
A complete range
under your own brand
Private label options are available for almost the full SADU range.

Jigsaw and
reciprocating saw blades

Flap discs

Non-woven products

Diamond products

Machine and hand brushes

Abrasives
We can expand your brand with customization:
special coatings, color coding, set packaging, and more.

Who is the OEM service suitable for?
Perfect for wholesalers, retail chains, and technical distributors
Our private label solutions are ideal for:
- Retail chains that want to launch their own brand
- Wholesalers that want better margins and more control
- OEM customers that need specific product quality
- DIY stores with shelf optimization
- International distributors that want to roll out a uniform brand
Proof of quality
40 years of experience + 0.00001% complaints
Our private label customers choose SADU because we can demonstrate performance:
0.00001% complaints
Strict quality control
in Belgium
40 years of experience
Partner factories
without child labor
Direct import → no traders → complete control
Safety labels
(OSA, RPM, pictograms)
Strong price, high quality
Ready to launch your
own brand?
Are you ready to build your own line of tools with reliable quality and full support?
Our team is happy to help you.
FAQ
Frequently asked questions about SADU
Do you have a question about SADU, our products or our working methods? Below you will find answers to the most frequently asked questions from wholesalers, retailers, OEM customers and professionals.
SADU stands out thanks to its comprehensive range, consistent product quality and 98% direct stock availability. Thanks to strict quality control in Belgium, regular production partners and fast European delivery, wholesalers, retailers and professionals can always count on stable performance and minimal downtime.
You can contact us via the contact form on our website, by email at [email protected] or by phone at +32 (0)3 777 07 28. Our team is happy to assist you with questions about products, orders, or applications.
Do you want to return a product? Please contact us beforehand. We will review your request and inform you about the return conditions and the next steps. Do not send products back to us without prior consultation.