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OEM & 
Private Label

Your own tool line with reliable European quality


With SADU Private Label, you can build a complete, professional tool line under your own brand — fully produced, tested and packaged in accordance with European quality standards. From abrasives and diamond tools to saw blades and sanding materials: we take care of production, stock, packaging and logistics, so you can grow faster with maximum margins.


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Why choose Private Label at SADU?

Higher margins, stronger brand position, full control

More and more wholesalers and retailers are opting for private label because it delivers higher margins, differentiation and customer loyalty. With SADU, you benefit from a complete range, stable quality and short lead times — without the risks of manufacturing in distant countries.

Why choose SADU?

  • Your branding on professional quality products
  • Lower costs than A-brands, higher margins
  • European quality control & technical documentation
  • 98% direct stock available after setup
  • Complete peace of mind: production, packaging & logistics

Your brand, our quality

The challenges of OEM customers

OEM projects often involve risks in terms of quality, delivery, and documentation. 
SADU eliminates this complexity with controlled production, clear documentation, 
and a predictable supply chain—so you can focus on building your own brand without any worries.


Unpredictable quality from
 international manufacturers



​SADU carries out strict quality controls in ​​Belgium and works with regular, audited ​​production partners.


Long delivery times and uncertain supply chain



6 months lead time, followed by inventory management at SADU for fast, stable restocking.


Unclear regulations & missing documentation



All products are supplied with correct European labels, technical data sheets, and safety documents.


Complexity in packaging 
& brand consistency



Full branding, color codes, retail packaging, and custom label design available.


Too low margins on A-brands



Private label ensures strong margin improvement and distinctive product lines.


Varying product performance across different batches



SADU delivers consistent batch quality thanks to fixed manufacturing partners and strict quality control.


 High MOQs for other manufacturers



Flexible quantities and scalable order quantities at SADU.


Difficult communication due to language and time differences



One dedicated contact person in Belgium, fast communication, and clear agreements.


Unprofessional or inconsistent packaging designs



SADU creates retail-ready packaging with uniform branding and color coding.


Our OEM & Private Label service

Complete end-to-end support for your brand


We help you choose the right product groups, diameters, grains, and packaging. Perfect for new brands or expanding existing lines.

How SADU helps you

  • Product selection & range advice
  • Private label design & branding
  • Production & quality control
  • Inventory management & logistics

About SADU

What you can private label at SADU**

A complete range
under your own brand


Private label options are available for almost the full SADU range. 


Jigsaw and

reciprocating saw blades


Flap discs


Non-woven products


Diamond products


Machine and hand brushes


Abrasives


We can expand your brand with customization: 
special coatings, color coding, set packaging, and more.

Get in touch with us


Who is the OEM service suitable for?

Perfect for wholesalers, retail chains, and technical distributors


Our private label solutions are ideal for:

  • Retail chains that want to launch their own brand
  • Wholesalers that want better margins and more control
  • OEM customers that need specific product quality
  • DIY stores with shelf optimization
  • International distributors that want to roll out a uniform brand


Proof of quality

40 years of experience + 0.00001% complaints


Our private label customers choose SADU because we can demonstrate performance:



0.00001% complaints


Strict quality control 

in Belgium


40 years of experience


Partner factories

without child labor


Direct import → no traders → complete control


Safety labels

(OSA, RPM, pictograms)

Strong price, high quality

Ready to launch your
own brand?



Are you ready to build your own line of tools with reliable quality and full support?
Our team is happy to help you.


Contact us 

FAQ

Frequently asked questions about SADU


Do you have a question about SADU, our products or our working methods? Below you will find answers to the most frequently asked questions from wholesalers, retailers, OEM customers and professionals.

Is your question not listed?

Contact us 


SADU stands out thanks to its comprehensive range, consistent product quality and 98% direct stock availability. Thanks to strict quality control in Belgium, regular production partners and fast European delivery, wholesalers, retailers and professionals can always count on stable performance and minimal downtime.

You can contact us via the contact form on our website, by email at [email protected] or by phone at +32 (0)3 777 07 28. Our team is happy to assist you with questions about products, orders, or applications.


Do you want to return a product? Please contact us beforehand. We will review your request and inform you about the return conditions and the next steps. Do not send products back to us without prior consultation.